top of page

Let's Redesign How Marketing Works

Marketing,
Engineered for Growth.

AI-enabled marketing transformation for B2B and technology leaders.

It's Time to Redesign the Marketing Playbook

AI is reshaping how marketing strategy is developed and measured. But many teams are still operating from playbooks built for a different era.
 

Redesigning marketing means embedding AI into ABM, GTM strategy, analytics, and reporting — increasing speed, clarity, and alignment across the organization.


That’s the work Gram leads.

AI Workflow Integration

Embed AI across marketing workflows to increase speed, improve clarity, and strengthen alignment from strategy through execution - modernizing how work gets done across the organization.

Enterprise ABM & GTM

Build and scale ABM and GTM programs that align sales and marketing around priority accounts, accelerate pipeline velocity, and improve conversion across the customer lifecycle.

Marketing & Revenue Transformation

Redesign how marketing drives pipeline and performance. Align strategy, execution, analytics, and reporting into a cohesive system built for speed and measurable growth.

Revenue Analytics & Infrastructure

Design KPI frameworks and marketing technology ecosystems that give leadership clear visibility into performance and connect marketing activity directly to growth outcomes.

What Leaders Say

"Jill was a tremendous asset, bringing creative problem solving skills, communications skills and strategic thinking skills to the team. She evolved and improved Accenture’s email marketing capabilities, adding new functionality and demonstrating significant success year-over-year. Jill also launched an employee social ambassador program, scaling from pilot to company-wide program. She also helped revise our entire approach to mobile apps, from defining the strategy, to design and build of two new corporate mobile apps, through managing ongoing operations. Always pragmatic, focused and thoughtful, Jill is a go-to person for her colleagues and management alike. She is well respected across the board and a true joy to work with."

Chief Marketing Officer

"Jill is a strategic thinker who consistently brought fresh perspectives and innovative solutions to our team. Her thoughtful approach to problem-solving, combined with her deep understanding of ABM strategies, made a significant impact on our projects.

Jill has an exceptional ability to focus on the metrics that matter, driving measurable results and ensuring that our initiatives were not just creative but also effective. Her insights and recommendations helped us optimize our campaigns and achieve critical business goals."

Senior Director, Account-Based Marketing

"Jill is one of the most productive, level-headed marketing dynamos I know. In the Multi-touch attribution think tank, she was the hub that held together all the spokes and allowed the industry to roll forward. Specifically, I watched her wrangle the right people together to work on some of the toughest industry programs. She used the development of a PowerPoint presentation as a collaborative forcing function to get things done. She is a driving force that has a bias to action. She is smart, and has a good BS meter. Plus, she is a really nice person. That balance of drive and consideration is wonderful. I hope to work with her again in the future."

Chief AI Officer

"Jill is a first-class professional who brings digital expertise, industry knowledge and results to the table. She is collaborative, resilient and has a unique knack for simplifying the complex for executive consumption."

Vice President, Account-Based Marketing

"If you need a digital marketing rock star, look no further than Jill! Jill helped us create a website and social media marketing strategy that has garnered impressive results. Not only is she a gifted strategist, she possesses the analytical acumen to turn marketing metrics into actionable insights. Jill established processes, guidelines and reporting dashboards for social and web efforts and led us in launching programs for employee social advocacy, social media campaigns and SEO for both the website and social. Jill’s digital marketing expertise is only enhanced by her can-do attitude, calm and rational demeanor and positive outlook. It has been a pleasure working with Jill!"

Director, Field Marketing

"From my perspective, Jill is an amazing at whatever she does. She is one of the most efficient, organized and thorough people I've worked with. Very smart, with extremely strong program management and project management skills. She is particularly good at jumping into a vague or complex situation, creating an ordered plan and managing a million and one details to a successful delivery. She is also solid across several key areas of digital marketing, including e-mail marketing and website optimization. Jill is enjoyable to work with and has a consistently calm and positive approach to things, even in extremely stressful situations. I'm a raving fan!"

Senior Director, Digital Marketing

Experience Forged in Complex Organizations

Insight shaped by real-world scale, cross-functional alignment, and measurable performance.

Leadership Shaped by Scale & Complexity

Jill Inglis founded Gram Strategy to help B2B and technology organizations navigate complex marketing transformation and drive measurable growth.

 

Over more than two decades, she has led global marketing and digital transformation initiatives across complex organizations. Jill began her career in technology consulting at Accenture, leading large-scale digital and eCommerce programs in financial services before moving into global marketing leadership roles overseeing enterprise digital channels and growth initiatives.

After founding Gram, she partnered with leadership teams to redesign marketing operating models, scale enterprise ABM programs, and build analytics frameworks that connect marketing activity to business performance.

Today, she brings that experience forward in the AI era — embedding AI into strategy development, workflow design, and performance measurement to modernize how marketing operates and accelerate growth.

Jill holds a degree in Industrial Engineering from Purdue University and completed executive education in Marketing Analytics at The Wharton School. Her approach blends systems thinking with practical execution, bringing structure, clarity, and discipline to modern marketing transformation.

bottom of page